Sydney, Australia
Maurice Kelter
Spent six years as a management consultant across industries, then crossed over to build go-to-market strategy at HubSpot. Running, building products, and backing early-stage founders take up the rest. The common thread: figuring out how things grow. Companies, athletes, ideas.
Training toward sub-2:30 at Gold Coast in July 2026. Running is where I do my best thinking.
Learn moreBuildingBuilding in publicProducts built for problems I actually have. Running, investing, getting things done. If I needed it, I built it.
Learn moreInvestingAngel investorEarly in the journey. StartMate First Believers. Looking for founders with one thing that's undeniably exceptional, and backing them early.
Learn moreGo-to-MarketOver a decade in strategyA student of the business world. Always been fascinated by how companies are built, structured, and grown. Over a decade in strategy, now focused on sales and go-to-market at HubSpot.
Learn moreLatest Writing
All posts →What Jevons' Paradox Says About AI's Future
A 160-year-old economic principle says efficiency gains don't shrink demand, they expand it. Cheap, efficient AI inference won't reduce how much compute the world uses. It'll go looking for jobs that used to be too expensive to hand to a model.
Grab Your Harness!
Everyone's been watching the models get smarter. Bigger context windows, stronger reasoning, better instruction-following. But that's only half the story. The more important question is what turns a model into something people actually use. The answer is the harness.
Compounding: Creation, and Quiet Destruction
Compounding is one of the most powerful forces in the world. At its best it builds wealth, knowledge, and trust, slowly at first and then all at once. But compounding is indifferent. It doesn't care whether it's amplifying something true or false, good or bad. That's where it becomes dangerous.