Sydney, Australia
Maurice Kelter
Spent six years as a management consultant across industries, then crossed over to build go-to-market strategy at HubSpot. Running, building products, and backing early-stage founders take up the rest. The common thread: figuring out how things grow. Companies, athletes, ideas.
Training toward sub-2:30 at Gold Coast in July 2026. Running is where I do my best thinking.
Learn moreBuildingBuilding in publicProducts built for problems I actually have. Running, investing, getting things done. If I needed it, I built it.
Learn moreInvestingAngel investorEarly in the journey. StartMate First Believers. Looking for founders with one thing that's undeniably exceptional, and backing them early.
Learn moreGo-to-MarketOver a decade in strategyA student of the business world. Always been fascinated by how companies are built, structured, and grown. Over a decade in strategy, now focused on sales and go-to-market at HubSpot.
Learn moreLatest Writing
All posts →Curious about Innovation
Gaming is the world's most underrated R&D lab. From Flickr and Slack to the GPUs now powering AI, the industry keeps pressure-testing the technology and founders that go on to reshape everything else.
I ran out of phone data
Burning through my monthly data allowance on AI tools points to a bigger trend. Mobile traffic is surging because of AI, but telcos aren't capturing the upside. The value is flowing to the AI platforms and infrastructure builders instead.
What Jevons' Paradox Says About AI's Future
A 160-year-old economic principle says efficiency gains don't shrink demand, they expand it. Cheap, efficient AI inference won't reduce how much compute the world uses. It'll go looking for jobs that used to be too expensive to hand to a model.